Sarah Furness

PRACTISE SCARED

There’s only one way to be effective under pressure: practise scared. Real performance doesn’t come from waiting until you feel ready. It comes from deciding to be brave before you feel ready. When you stop treating fear as a weakness and start recognising it as useful information, you build the ability to respond with clarity and purpose.

Confidence follows, but it’s not the aim.

Explore the keynote

From Battlefield to Boardroom

Meet Sarah Furness
Former combat helicopter pilot, author, and performance expert
Sarah spent over two decades leading and making decisions when the stakes were real and the consequences of mistakes could be fatal.. Sarah learned, the hard way, that pressure doesn’t reveal character, it reveals training.

Today, she helps leaders understand that performing under pressure is not just about charisma and confidence (though these things help of course).. It’s about building competence through consistent action, reflection, and learning, especially when things don’t go to plan. Drawing on frontline experience and deep work in human factors and “military grade mindfulness”, Sarah translates pressure into practical tools that help people think clearly, act deliberately, and improve over time, not by avoiding mistakes, but by learning from them.

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Fear is contagious. So is courage.

The trusted global authority on leadership and performance in high-pressure environments, recognised for her ability to translate extreme experience into practical insight for modern organisations.

Trusted by….

PRACTISE SCARED

From Battlefield to Boardroom

KEYNOTES that drive results

THRIVING UNDER FIRE How teams win together and fail fast together

THRIVING UNDER FIRE How teams win together and fail fast together

PRACTISE SCARED Build competence and confidence rep by rep

THRIVING UNDER FIRE How teams win together and fail fast together

LEADING DURING CHANGE Bombproof in uncertainty

LEADING DURING CHANGE Bombproof in uncertainty

Reviews

Books by Sarah Furness

Fly Higher

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

Fear is contagious. So is courage.

The trusted global authority on leadership and performance in high-pressure environments, recognised for her ability to translate extreme experience into practical insight for modern organisations.

Trusted by….

PRACTISE SCARED

From Battlefield to Boardroom

KEYNOTES that drive results

THRIVING UNDER FIRE How teams win together and fail fast together

THRIVING UNDER FIRE How teams win together and fail fast together

PRACTISE SCARED Build competence and confidence rep by rep

THRIVING UNDER FIRE How teams win together and fail fast together

LEADING DURING CHANGE Bombproof in uncertainty

LEADING DURING CHANGE Bombproof in uncertainty

Reviews

Books by Sarah Furness

Fly Higher

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

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