Sarah Furness

PRACTISE SCARED

Performance under pressure isn't instinctive. But it can be learned... when we practise scared. Real performance doesn’t come from waiting until you feel ready. It comes from deciding to be brave before you feel ready. When you stop treating fear as a weakness and start recognising it as useful information, you build the ability to respond with clarity and purpose.

Confidence follows, but it’s not the aim.

Explore the keynote

FROM BATTLEFIELD TO BOARDROOM

Meet Sarah Furness Former combat helicopter pilot, author, and performance expert

Sarah spent over two decades leading and making decisions when the stakes were real and the consequences of mistakes could be fatal.. Sarah learned, the hard way, that pressure doesn’t reveal character, it reveals training.

Drawing on frontline experience and deep work in human factors and “military grade mindfulness”, Sarah translates pressure into practical tools that help people think clearly, act deliberately, and improve over time, not by avoiding mistakes, but by learning from them.

Check availability

KEYNOTES that drive results

PRACTISE SCARED: Build military level competence and confidence rep by rep (without being shot at)

Learn more

FLYING IN FORMATION: How elite teams fail fast together so they can win together

PRACTISE SCARED: Build military level competence and confidence rep by rep (without being shot at)

Learn more

LEADING DURING CHANGE: Why you don't need to eliminate uncertainty, you need to leverage it.

Learn more

Fear is contagious. So is courage.

The biggest barrier to excelling under fire is the belief that it should be instinctive.

It's not. It is learned. When you practise scared.

The trusted global authority on leadership and performance in high-pressure environments, recognised for her ability to translate extreme experience into practical insight for modern organisations.

Trusted by….

PRACTISE SCARED

FROM BATTLEFIELD TO BOARDROOM

KEYNOTES that drive results

PRACTISE SCARED: Build military level competence and confidence rep by rep (without being shot at)

PRACTISE SCARED: Build military level competence and confidence rep by rep (without being shot at)

FLYING IN FORMATION: How elite teams fail fast together so they can win together

PRACTISE SCARED: Build military level competence and confidence rep by rep (without being shot at)

LEADING DURING CHANGE: Why you don't need to eliminate uncertainty, you need to leverage it.

LEADING DURING CHANGE: Why you don't need to eliminate uncertainty, you need to leverage it.

What they say

Books by Sarah Furness

Fly Higher

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

Ready to take the next step?

Fear is contagious. So is courage.

The biggest barrier to excelling under fire is the belief that it should be instinctive.

It's not. It is learned. When you practise scared.

The trusted global authority on leadership and performance in high-pressure environments, recognised for her ability to translate extreme experience into practical insight for modern organisations.

Trusted by….

PRACTISE SCARED

FROM BATTLEFIELD TO BOARDROOM

KEYNOTES that drive results

PRACTISE SCARED: Build military level competence and confidence rep by rep (without being shot at)

PRACTISE SCARED: Build military level competence and confidence rep by rep (without being shot at)

FLYING IN FORMATION: How elite teams fail fast together so they can win together

PRACTISE SCARED: Build military level competence and confidence rep by rep (without being shot at)

LEADING DURING CHANGE: Why you don't need to eliminate uncertainty, you need to leverage it.

LEADING DURING CHANGE: Why you don't need to eliminate uncertainty, you need to leverage it.

What they say

Books by Sarah Furness

Fly Higher

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

The Uni-tasking Revolution

Ready to take the next step?

This website uses cookies.