SARAH FURNESS
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SARAH FURNESS
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More
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  • About
  • Press kit and resources
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Practise Scared

Build competence and confidence rep by rep


Practise Scared is Sarah Furness’s signature keynote, created from more than two decades of leading in environments where decisions could be the difference between life and death.  

Rather than encouraging people to simply feel the fear and do it anyway, Sarah shows leaders how disciplined thinking, everyday practice, and reflection change how people behave when the pressure is on.


What Practise Scared Really Means

Practise Scared is not about eliminating fear or blindly pushing through it. It’s about recognising fear as information and deciding how to respond. Fear is not the problem. Being hostage to it, is..

Most people are not held back by a lack of confidence, but by patterns of behaviour driven by avoiding discomfort. Practise Scared helps people notice those patterns, introduce simple structures, and take deliberate action in small, repeatable ways.

This is not about preparing for one big moment. It’s about how you show up every day. Through consistent practice and regular debriefing, people learn from experience, refine their approach, and steadily build capability they can rely on.

Why this keynote works

What’s often missing in leadership development is a practical understanding that confidence is a by-product of action, not a prerequisite for it. Furthermore people don’t realise that trusting their gut instinct doesn’t mean they leave decisions to chance, gut instinct is something that can be honed. Sarah closes this gap by helping people act while uncertainty is present, and by reinforcing the role of reflection in improving performance. When people stop waiting to feel ready and start learning from what actually happens, their performance becomes more consistent, more measured, and more effective.

Over time, fear doesn’t disappear, but it becomes easier to manage, because people know what to do when it shows up.

Who This Keynote Is For...


Practise Scared is designed for people operating in high-pressure, high-visibility environments, including:

  • Senior leaders and executives making complex decisions under scrutiny
  • High performers stepping into greater responsibility and exposure
  • Teams who need trust, clarity, and psychological safety to perform under pressure
  • Organisations navigating uncertainty, change, or consequence

What You Will Take Away

  • A practical way to recognise fear and respond to it without overreacting or avoiding it
  • Simple, repeatable approaches to practising in everyday work, not just high-stakes moments
  • Tools for learning from mistakes through structured reflection and debriefing
  • A mindset that supports better decision-making, even when uncertainty remains
  • A clear pathway to hone instinct which allows more accurate and informed decisions when time is critical. 

Outcomes for Organisations:


  • More consistent and deliberate decision-making under pressure
  • Leaders who respond thoughtfully rather than react impulsively
  • Teams that learn from mistakes and improve faster
  • Stronger psychological safety and more open communication
  • A shared approach to handling pressure without blame or bravado

We don’t need psychological safety; we need moral courage

Contact Sarah today

What Practise Scared isn't..

"Feel the fear and do it anyway" (even though we love this mantra) 


Blind or unjustified confidence 


Confining practise and personal growth to the classroom. 


Rehearsal without reflection 


Practise scared is not practise terrified. 


Waiting for others to create Psychological safety  

Another way to say it?

Practise Scared is not about becoming confident. It is about becoming reliable. 

 

Reliable under scrutiny. 

Reliable in uncertainty. 

Reliable when it matters.


And when you are reliable, others trust you. 

More importantly, you trust yourself.

Trusted by….

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